Difference between Improvely vs Google Analytics

Introduction

Improvely is a traffic tracking and conversion tracking software and it also has a fraud detecting tool. The tool is used to monitor any activities of your marketing activities and promotional campaigns and detect fraud. Improvely also helps in optimising its users of online marketing campaigns.


Google Analytics is also a traffic tracking software that helps you to analyse the number of visitors who come to your site. It is also used for search engine optimization (SEO) and tracking the performance of the website.


Difference between Improvely vs Google Analytics summary

Improvely

Google Analytics

  • A/B testing tools built-in
  • Click fraud monitoring
  • Real-time updates for the reports
  • Import reports from Google, Bing, and more
  • Email alerts of new conversions
  • Automatic duplicates detection and IP exclusions
  • View IP addresses, device info, and more
  • Conversion Tracking
  • Cannot use for youtube and apps
  • Traffic Reports
  • Custom-Built Funnel Reports
  • Customer Profiles
  • Export reports or raw data
  • No Demography
  • Keyword tracking
  • Agency and White-Label

  • A/B testing tools built-in
  • No Click fraud monitoring
  • Real-time updates for the reports
  • Import reports from Google, Bing, and more
  • No Email alerts of new conversions
  • Automatic duplicates detection and IP exclusions
  • View IP addresses, device info, and more
  • Conversion Tracking
  • Can be used for youtube and apps
  • Traffic Reports
  • Custom-Built Funnel Reports
  • No Customer Profiles
  • Export reports or raw data
  • Demography
  • Keyword tracking
  • Agency and White-Label


Difference between Improvely vs Google Analytics

A/B testing tools built-in: A/B testing tools helps in increasing the output of a campaign by dividing the campaign into 2 and finding which performs better. For example- if you promote a shampoo campaign with A campaign having red shampoo bottle and B campaign having a blue shampoo bottle to find which campaign had more output. Both Improvely and Google Analytics have this feature.


Click fraud monitoring: Click fraud monitoring helps you to save money by monitoring fraud clicks as you know for every click will be charged. Like if a visitor clicks your ads multiple times and did not purchase or sign in, such kinds of visitors will be blocked. This feature is available only in Improvely.


Real-time updates for the reports: This shows who is online using your website or online on your landing page. This feature is there in Improvely and Google Analytics.


Import reports from Google, Bing, and more: Improvely and Google Analytics both support importing data files from Google, Bing, Excel, and more.


Email alerts of new conversions: Only Improvely supports, email alerts when there is a new conversion.


Automatic duplicates detection and IP exclusions: Only Improvely has this feature that helps in detecting the same device with different email sign-in.


View IP addresses, device info, and more: This gives total information about the type of device, device platform(mobile or laptop), IP addresses, and more about the customer. Both Improvely and Google Analytic have these features but Google Analytics doesn't record IP address information.


Conversion Tracking: conversion tracking helps in finding your customers interaction towards your ads and shows who has purchased your product. Both Improvely and Google Analytics has this feature.


Traffic Reports: A traffic report is a report of the total number of visitors along with information on where they came from and how they got from there to the site. It helps to find which channel brings the most value and which one you should focus on, both has this feature.


Custom-Built Funnel Reports: See the paths users take to conversion and identify the points where lost sales dropped off. Funnel reports show how users flow through multiple steps on your website. Improvely as well as Google Analytics has this feature.


Customer Profiles: Improvely opinions customers’ conduct to your websites and create an automated profile for every purchaser with all their records of beyond visits and conversions. Thus, this could assist you to find out about the time they opt to purchase, lifetime value, location, etc. Google Analytics don't has this feature.


Export reports or raw data: You can export raw data or reports from the website to excel or CVS files. This data includes conversion lists,  click lists, and other detailed information. Both Improvely and Google Analytics has this feature.


Demography: Demography shows from which place of the world or region is the traffic coming from. This feature is available only in Google Analytics.


Keyword tracking: Keyword tracking tool helps in finding which keyword drives more traffic and has more conversion rate for your product, both has this feature.


Agency and White-Label: Improvely offers its software as a white label. In this way, you can enjoy your services under your own brand and give your customers access to certain reports by purchasing an agency license or a white label for the software. Only Improvely has this feature and not Google Analytics.


Sign up for free. And start making sales today.
Free 14 days trial: Improvely
Free software: Google Analytics

You can try both the software and see which gives you good results and is free.